ADVERTISEMENT OF ADS

Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for bysponsors and viewed via various traditional media; including mass media such as newspaper,magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.
Advertising is necessary to all business in order to get their goods sold. Without letting consumers know about the products how are products going to get to the consumer? Advertising draws attention to the product or service, which can be performed through a number of mediums, such as television, radio, billboards, flyers, sandwich boards, web banners, adverts in newspapers and magazinesand on vehicles, be it company or public transport such as buses and trains.  Anywhere where there are people advertising can be found. It is all part of the promotional strategy that helps sustain the business within the markets, which in turn lets business understand what the consumer wants and the sort of prices the consumer will be willing to pay for the product. Adverts keep the consumer up to date with new developments, for instance new variations of electric cars that are now becoming more environmentally acceptable to use. This is beneficial to governments that are trying to exact a change in behaviour towards the environment and carbon emissions.
The benefits of advertising produce customer loyalty that can bring a long-term competitive advantage; this will be most significant during times of a slow econiomic growth or recession. If business continues to advertise strongly during a recession rather than cutting the budget, this will bring confidence from consumers and continue the ‘brand loyalty’; this will keep the business going whilst others can fail. Advertising increases the sale of the product that benefits both the business and the consumer, with extra profits the business can afford to treat the consumer with more cost-effective products.


                                           money through advertising

Making Money From Advertising

If you look at many websites, you will probably notice that there are banner advertisements displayed on most pages. If you are a newcomer to the scene, you might think that you must either be a company or that your site must be famous before you can get advertisers, just as it is the case in hardcopy publications.
In reality, anyone with a website can get advertisers. While it is true that if your site is well-known, you may get companies contacting you to offer to advertise on your site, you can get advertising revenue even if you are just starting out and your site is relatively unknown.
The way to do this is to join as an "affiliate" of various sites, either directly, or through an affiliate network. An affiliate network is simply an intermediary where you can select from a variety of advertisers.

Payment Schemes

Before joining any program, you should probably be aware of the different payment schemes available.

1. Pay Per Impression (CPM)

   Here, you are paid according to the number of times the advertiser's banner is displayed on your site. The amount you earn is typically calculated based on the number of thousand impressions of the banner (impressions = number of times the banner is displayed), often abbreviated CPM (cost per thousand, with the M being the Latin numeral for thousand). That is, $5 CPM means that you get paid $5 for 1,000 displays of the banner. In general, the amount paid is usually small, but it is easy to earn since everytime a visitor loads the page, you earn. This is known as a "high conversion rate". Needless to say, this method will allow you to automatically earn more if your site attracts a lot of visitors.

2. Pay Per Click (PPC)

   When you are paid per click, you are only paid when visitors click the advertiser's banner on your site. The amount paid is usually higher than the pay per impression scheme. Whether you get a high conversion rate here depends on the banner (whether it attracts people to click it), although in general, it has a higher conversion rate than the pay per sale method. A high traffic site will probably enjoy a higher click rate than a lower traffic site, although you will probably get better results if your banners are carefully selected to suit the target audience of your site.

3. Pay Per Sale or Lead

   While you will probably get the highest payment rates with this method, it has the lowest conversion rate of the three schemes. You will only earn if your visitors click through the banner and either purchase an item from the advertiser or take some other prescribed action (eg, sign up for a service). Like the Pay Per Click method, you get much better results if you carefully select your advertisers to suit the target audience of your site.